Boots kickstarts ‘most affordable Christmas yet’ with over 18,000 deals
Boots is kickstarting its “most affordable Christmas yet” with its biggest ever weekend of deals this Black Friday.
The health and beauty retailer will be offering over 18,000 promotions spanning Christmas gifting, electrical beauty and premium cosmetics ranges, with discounts of up to £320.
Seb James, managing director at Boots, said: “We love Black Friday at Boots. It is a time of year when people can find really good value for presents for those that they love. This year, life might be a bit tougher for everybody and so we have worked hard to do more and offer better deals than ever. In fact, we have 18,000 deals in all, and more than half of our Christmas range is £10 and under. I really hope that everybody will come and take a look in our stores and online over the next few days.”
Boots said its dispatched orders on boots.com are already up by 11% compared to last year and it is now preparing to process an influx of orders over the Black Friday weekend.
To improve the shopping experience, the retailer has reduced the number of clicks required for checking out on its website by 40%. It has also commissioned a new UK-first automation at its main warehouse to enable an extra 70,000 lines a day to be picked and introduced more ‘hybrid’ stores which pick and pack online orders.
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