THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Tesco’s controversial ad featuring double-jabbed Santa cleared by watchdog

Tesco’s festive TV campaign featuring Santa Claus bearing a Covid vaccine passport has been cleared by the UK ad watchdog. This is despite anti-vaccination campaigners making… View Article

CHRISTMAS ADS

Tesco’s controversial ad featuring double-jabbed Santa cleared by watchdog

Tesco’s festive TV campaign featuring Santa Claus bearing a Covid vaccine passport has been cleared by the UK ad watchdog.

This is despite anti-vaccination campaigners making it the second most complained about advert of all time.

The advert, titled “This Christmas, Nothing’s Stopping Us”, prompted more than 5,000 complaints to the Advertising Standards Authority (ASA), which determines whether marketing campaigns have broken the UK advertising code.

The ad shows the public determined to enjoy a proper Christmas with family and friends after lockdown restrictions prevented gatherings last year.

The 90-second clip saw Father Christmas almost being quarantined as he tries to enter the country.

He is allowed in by border officials after producing his vaccination certificate, prompting other travellers to start cheering.

“Having carefully assessed the 5,000 complaints we received about the Tesco Christmas ad campaign, we have concluded it doesn’t break our rules and there are no grounds for further action,” a spokesman for the ASA told The Guardian.

“We consider that the depiction of Santa displaying a proof of vaccine status in an airport is likely to be seen as a humorous reference to international travel rules people have experienced this year. It is unlikely to be interpreted as a message about these rules or the Covid-19 vaccine more widely.”

The ASA received 5,009 complaints from members of the public who felt that the scene encouraged medical discrimination and the need to be vaccinated.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News