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Argos to trial first interactive catalogue

Tuesday July 23rd 2013

Argos is to introduce its first-ever digitised and interactive paper catalogue this weekend.

To be launched in the North East on a trial basis on 27 July, the catalogue will use image recognition technology from Blippar to bring the content to life on smartphones and tablets.

Using the Blippar app, customers will be able to use their smartphones to scan interactive pages to watch demonstration videos, learn more about products, and to view 'how to guides'. They will also have the ability to access weblinks and information on competitions.

The catalogue will feature a full page explanation on how the Blippar app works and will also link to the Argos mobile website and its extended range of products. 

Bertrand Bodson, digital director at Argos, said: “Using Blippar’s image recognition platform, we’ve been able to build a bridge between our traditional physical publication and the digital world. “The technology allows us to ‘springboard’ users from the catalogue to our extended range online, where they can find even more choice and Check & Reserve and purchase products. It’s about creating a more interactive and joined up shopping experience for our customers and we’re very excited to see how they respond.” 

Jess Butcher from Blippar, added: “This is a hugely exciting opportunity for us to work with such a national institution – a much-loved family brand synonymous not only with value, but technical innovation. Once again, they’re leading the pack in embracing our technology in a strategic, well-invested way, which we expect will reward, entertain and engage customers.”