United Colors of Benetton is transforming its Corso Vittorio Emanuele store during Milan Fashion Week to align it with its upcoming virtual shop in the metaverse.... View Article
Pretty Little Thing has entered the metaverse by introducing its very first digital model. The latest member of Pretty Little Thing’s model and influencer family is... View Article
Gap has launched its first collection of non-fungible tokens as it looks to reach new customers in a rapidly evolving digital ecosystem. As part of a... View Article
Fashion brand Tommy Hilfiger has revealed a partnership with eight user-generated content (UGC) designers from the Roblox community to create a collection of thirty digital fashion... View Article
Forever 21 has partnered with Roblox on a digital. Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand... View Article
Nike has acquired the RTFKT virtual sneaker and fashion brand as part of plans to expand into the metaverse. Founded in 2020 by Benoit Pagotto, Chris... View Article
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