Gap launches first NFTs
Gap has launched its first collection of non-fungible tokens as it looks to reach new customers in a rapidly evolving digital ecosystem.
As part of a gamified digital experience, customers are given the opportunity to own a limited edition, collectible Gap hoodie.
For this release, Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop with additional drops being made available over the next few weeks. The digital collectibles will be available on a first come, first served basis.
Sines said: “With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”
Gap has chosen Tezos, the open source energy efficient blockchain, to create the customer experience. The gamified experience encourages customers to collect iconic Gap hoodie digital art at two levels, Common and Rare, to unlock the opportunity to purchase at Epic level the limited edition digital art by Sines and a physical Gap x Frank Ape by Sines hoodie.
Gap said this first venture will enable it to learn more about how customers want to engage in a digitally led world.
John Strain, Gap chief digital and technology officer, said: “As part of our mission to create enduring customer relationships, our teams are constantly innovating. We are excited about the possibilities that a more planet-friendly blockchain technology can unlock for us and all the new ways it will enable us to connect with our customers.”
