Ribble launches first TV advertising campaign
Ribble Cycles has launched its first TV advertising campaign as it eyes future growth.
The campaign aim to harness the brand’s passion for cycling and breadth of product range and embrace the excitement surrounding this year’s Tour de France.
Founded in 1897, Ribble has seen its cycles being ridden by multiple British cycling champions and Tour de France winners at various stages in their careers.
Andy Smallwood, chief executive of Ribble Cycles, said: “Our decision to trial TV advertising and create our first ever TV advert is aligned with our drive to become synonymous with great British cycling and is part of our vision for the future growth of the business. The advert combined with our continued investment into our customer journey, experience and R&D will ensure that Ribble is at the forefront of cycling in the UK – delivering a world-class range and inspiring more people into the world of cycling and maybe even another Tour de France champion in the future?”
Designed, filmed and curated by Ribble’s in-house content production team, the advert features four bikes from Ribble’s current range. One 30 second and two 10 second adverts will air on ITV4 throughout its full three week coverage of the Tour de France and will also feature on Ribble’s media channels.
Want to hear more about Ribble Cycles? Then join us at our free virtual Digital Transformation Strategy event on 30 June where David Stacey, Commercial Director, will be speaking. Register here
