Ribble Cycles unveils new state-of-the-art flagship showroom
Ribble Cycles has opened a new flagship showroom in the heart of the Ribble Valley.
Spanning 2,000 square feet, the space has been designed to showcase Ribble’s complete cycle range whilst blending digital with the physical to create an immersive and sensory consumer experience.
Each cycle is displayed in a generous amount of space to allow customers to interact with the bikes and look at their design in detail. In addition, dedicated product information such as the spec, geometry, pricing, FAQ’s and reviews is contained on digital display screens beside every bike.
When it created the digitally enabled environment, Ribble said it wanted it to be paperless, efficient, engaging and constantly ‘live’ with the ability to refine in real time messaging and merchandising.
David Stacey, commercial director at Ribble, explained: “We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.”
The new shop also houses the Ribble Live virtual showroom team to enable customers from all around the world to speak with staff via a live one-way video chat.
Elements from the new flagship store will be built into more stores as Ribble continues to expand its physical portfolio footprint.
Andy Smallwood, Ribble’s chief executive, said: “This new flagship showroom showcases our significant investment and dedication to and vision for the brand’s future with the digital technology integrated into this physical proposition enhancing and complementing our industry leading online customer journey demonstrating the ambition and scale of our strategy.”
Hear Andy Smallwood speak at Retail Bulletin’s Digital Transformation event on 30 June. Register free of charge here.
In addition, Matthew Lawson, Ribble chief digital officer, will be speaking at our Future of Retail Customer Engagement event on 17 June. Book your free place here
