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Ribble Cycles partners with Huub to launch new apparel

Ribble Cycles has collaborated with the premium endurance sport apparel brand Huub to launch a race kit for its new Ribble Rebellion race team. The team… View Article

GENERAL MERCHANDISE NEWS

Ribble Cycles partners with Huub to launch new apparel

Ribble Cycles has collaborated with the premium endurance sport apparel brand Huub to launch a race kit for its new Ribble Rebellion race team.

The team members will be wearing the kit for the first time when they kick off the season at Redlands Bicycle Classic, the five day stage race in California.

Designed by Ribble’s in-house design team, the new kit utilises Huub’s latest technologies and complements the Ribble Rebellion Ultra SL R ‘Colour Clash’ bike paint scheme.

Andy Smallwood, chief executive of Ribble, explained: “Following their launch, Ribble Rebellion with their ultra-fast, ultra impactful custom painted Ribble Ultra SLR bikes have captured the imagination of the growing crit racing audience, so their new race kit had to be something special not only from a performance perspective but to also be a reflection of their personality, ambition and a clear statement of intent to make an impact.

“Partnering with Huub, we seek to advance performance in cycling. The partnership makes a commitment to support Elite performance at the highest level and I can’t wait to see the team racing with the best in the world on their Ultras in the States at Redlands.”

The team’s replica Short Sleeve Jersey, Long Sleeve Jersey and Bib Shorts will be available to buy online via Huub.

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