Ribble Cycles appoints head of creative
Ribble Cycles has appointed former Red Bull senior creative manager Simon Picton as head of creative.
Picton worked with Red Bull in Salzburg for nearly five years where he directed and produced sports and entertainment content for Red Bull Media House. Prior to that, he held motion graphics design roles at BBC and Sky.
Ribble said his extensive 20 year creative experience will help the brand remain at the forefront of digitally led multichannel commerce.
Andy Smallwood, Ribble Cycles chief executive, said: “The appointment of Simon to head of creative is a major part of our business and brand development plan. Attracting highly talented and experienced people to the team is a testament to our strategic vision and mission, which has dramatically evolved over recent years. Simon’s experience, at Red Bull and the other brands he has helped to drive forward, aligns perfectly with our next strategic phase and further growth.”
In his new position, Picton will be responsible for the overall creative direction of the business.
Picton said: “I am proud and delighted to be joining Ribble Cycles as its head of creative. I have enormous respect for Ribble’s heritage and its global ambitions are clear to see. I’m excited to be able to lead the brand’s content generation and creative direction in contribution to its exciting future growth strategy.”
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