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Pentland Brands appoints chief HR officer

Pentland Brands has appointed Belinda Deery as its new chief human resources officer. Most recently she has been working with behavioural change consultancy KultraLab where she… View Article

SPORTS & LEISURE

Pentland Brands appoints chief HR officer

Pentland Brands has appointed Belinda Deery as its new chief human resources officer.

Most recently she has been working with behavioural change consultancy KultraLab where she has held the role of chief insight and solutions officer for the past two years. Prior to this, Deery spent nine years at Clarks in the roles of HR director, global talent director and chief people officer. Her career has also included stints at New Look, House of Fraser and Debenhams.

In her new position as a member of the Pentland Brands executive team, Deery will lead the HR services, recruitment, reward, employee engagement and internal communications teams across the business and brands globally. She will also focus on creating a people-first organisation and a culture programme.

Chirag Patel, Pentland Brands chief executive, said: “Belinda has huge amount of industry and HR leadership experience and is an incredibly important addition to the Pentland family. Alongside her CHRO and exec responsibilities, Belinda will lead the new culture programme that will help us to attract and retain the best talent.”

Deery added: “I’m delighted to be joining Pentland, with its fantastic portfolio of brands, and helping to build on its cultural strengths in creating a purposeful, progressive and positive workplace for our people.”

Pentland is the name behind the Speedo, Berghaus, Canterbury, Ellesse and Mitre outdoor, sports and lifestyle brands.

Working in HR? Then join us at our HR Central Conference in Birmingham on 10 May 2023. Details to be announced shortly.

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