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Pentland Brands hires new director of creative

Pentland Brands has appointed Paisley Wright as its new director of creative. The owner of Speedo, Berghaus, Ellesse, Canterbury of New Zealand, Mitre and Endura said Wright… View Article

FASHION

Pentland Brands hires new director of creative

Pentland Brands has appointed Paisley Wright as its new director of creative.

The owner of Speedo, Berghaus, Ellesse, Canterbury of New Zealand, Mitre and Endura said Wright will be responsible for building a world-class culture of creativity at the business and will lead plans to transform the Pentland Creative Agency into a digital-first in-house content agency.

Due to join the company this month, she built her career at BBH London where she spent 17 years creating work for brands such as Levi’s, Matalan, Absolut, Costa Coffee and The Guardian. More recently she worked at the Portas creative agency as deputy managing director.

Penny Herriman, chief marketing officer at Pentland Brands, said: “Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience. She’s a terrific addition to our leadership team and I’m confident that she’ll inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”

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