Paris Saint-Germain expands Lids partnership to Europe
French football club Paris Saint-Germain is expanding its partnership with Fanatics and Lids to Europe.
The move will see the club entrust Lids, which is part owned by Fanatics, with the oversight of its European retail locations.
The news follows the successful opening of a Fanatics and Lids-operated PSG store in Los Angeles and a flagship on New York’s Fifth Avenue.
The partnership will now be expanded to Europe where Lids will manage operations for two stores and new club locations.
The move will also grow Lids’ bricks-and-mortar footprint as part of its global expansion plans.
Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings, said: “The opening of this new chapter will allow us to address the European market with a partner who is a pure player in retail. Our ambition is great, and it was essential to structure ourselves to meet the growing demand of our fans by providing them with our own retail experience.”
The PSG stores in Europe will offer the club’s full ranges including team jerseys, headwear, accessories, fashion collections and exclusive products per location.
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