Lids unveils new retail concept
Lids has unveiled a new retail concept called Lids Hat Drop with a new store in New York.
Situated in Queens, the shop is a bricks and mortar iteration of Lids’ successful LidsHatDrop.com platform that launched earlier this year.
The store will operate similarly to its ecommerce counterpart by offering exclusive and limited-edition releases, including athlete and celebrity collaborations. Customers visiting the shop will also have first access to exclusive hat drops from 11am each Friday, before the collections are made available online later in the day.
Britten Maughan, president of Lids, said: “After visiting Jamaica, Queens in 2021, it was clear that the location was ideal for our first brick & mortar Lids Hat Drop,” said “The area is known by headwear enthusiasts as the hat mecca of the U.S., so the location allows Lids to lean into hat culture while continuing to drive trends through our exclusive releases.
“We’ve seen huge success with LidsHatDrop.com but Lids is a bricks and mortar retailer at its core, and this concept is yet another step in our strategy to lead the conversation and become even more engrained in the hat community.”
In addition to headwear, the store will stock Mitchell & Ness MLB and NBA Jerseys, Ebbets Field Flannels products and more. It will also offer customers the opportunity to custom-embroider a product of their choice in-store.
Lids operates over 1,500 stores throughout North America, Europe, and Australia.