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Lids appoints Bob Durda as president

Lids, the US athletic headwear and apparel brand, has promoted Bob Durda to the role of president. Durda has worked with the company for the last… View Article

FASHION RETAIL NEWS UK

Lids appoints Bob Durda as president

Lids, the US athletic headwear and apparel brand, has promoted Bob Durda to the role of president.

Durda has worked with the company for the last 13 years in the roles of buying director and senior vice president of merchandising,

Lids said he has led the development of many of its most successful programmes, including its partnership release with Major League Baseball and Big League Chew, the first-of-its-kind They Gave Us Game collection with Negro League Baseball.

As president, he will continue to drive Lids growth via brand elevation internationally and by bringing best-in-class products to market.

Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of Fanzz Lids Holdings, said: “Bob is a seasoned veteran and a brilliant creative mind. His proven track record shows that there is no one better to lead Lids and take us to the next level as a global brand.”

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