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Lids appoints head of brand and collaborations

Sportswear retailer Lids has appointed Ariel Sandler as head of brand and collaborations. Sandler previously worked as director of brand marketing at Perry Ellis and prior… View Article

SPORTS AND LEISURE NEWS

Lids appoints head of brand and collaborations

Sportswear retailer Lids has appointed Ariel Sandler as head of brand and collaborations.

Sandler previously worked as director of brand marketing at Perry Ellis and prior to that helped lead brand and marketing efforts for the NBA, New Era and StockX,

In his new position, he will head up Lids’ new branding department across partnerships, activations and brand development.

Sandler said: “I’m thrilled to join Lids, a company that I have respected and followed closely for a long time. Coming from a sports and fashion background, being at Lids is an opportunity to get creative and build the brand further. I’m excited to work with new collaborator partners on exclusive product drops and find emerging artists and brands that will help take Lids to the next level.”

Since being acquired by Ames Watson four years ago, Lids has expanded both domestically in the US and into MexicoAustralia and several European countries, including the UK.

Bob Durda, president of Lids,  added: “Ariel brings a wealth of experience and deep passion for the sports fashion industry. Lids is a global, expanding brand and Ariel brings a fantastic combination of experiences that will continue to drive Lids forward.”

 

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