THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Lacoste and Novak Djokovic extend brand partnership

Lacoste has extended its partnership with tennis world number one Novak Djokovic until 2025. The sportswear brand has been kitting out the Serbian player since 2017… View Article

SPORTS & LEISURE

Lacoste and Novak Djokovic extend brand partnership

Lacoste has extended its partnership with tennis world number one Novak Djokovic until 2025.

The sportswear brand has been kitting out the Serbian player since 2017 with annual Novak Djokovic collections created and developed specifically for him.

In a statement, Lacoste said Djokovic remains at the heart of its brand strategy as his values, altruism and commitment to the younger generation match its own.

Thierry Guibert, chief executive of Lacoste, added: “Novak is not only an exceptional athlete, but also one of those great champions who have a wonderful spirit both on and off the court. Our meeting in 2017 was a real coup de coeur. His audacity, tenacity and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News