Lacoste and Novak Djokovic extend brand partnership
Lacoste has extended its partnership with tennis world number one Novak Djokovic until 2025.
The sportswear brand has been kitting out the Serbian player since 2017 with annual Novak Djokovic collections created and developed specifically for him.
In a statement, Lacoste said Djokovic remains at the heart of its brand strategy as his values, altruism and commitment to the younger generation match its own.
Thierry Guibert, chief executive of Lacoste, added: “Novak is not only an exceptional athlete, but also one of those great champions who have a wonderful spirit both on and off the court. Our meeting in 2017 was a real coup de coeur. His audacity, tenacity and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges.”
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