Tesco and The Entertainer to extend their partnership to 850 stores
Following a successful trial, the UK’s biggest grocer Tesco and The Entertainer are extending their partnership to cover the entire grocer’s UK and the Republic of Ireland business from March which is around 850 stores.
The supermarket’s managing director of home and clothing Jan Marchant said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK and Republic of Ireland and introducing our customers in Central Europe to the brand.
“Our initial trial was really popular with customers and we look forward to introducing even more customers to the great range of toys from The Entertainer – making it easier for customers to pick up a gift for their little ones in store.”
The Entertainer group CEO Andrew Murphy added: “After a successful trial, we’re excited to be bringing The Entertainer’s fabulous range and market-leading value to even more communities across the country and to be doing so with the UK’s most admired retail business.”
Tesco customers will be able to shop The Entertainer’s outstanding range of much-loved brands such as Barbie, Nerf, L.O.L. and Paw Patrol, as well as its exclusive ranges. This includes Addo brand and Early Learning Centre – the award-winning early years toy specialist – in all large stores across the UK & ROI.
In addition to extending its partnership with The Entertainer in the UK & ROI, Tesco is also entering into a supplier agreement with the toy retailer for its Central Europe stores. Both ROI and Central Europe are new markets for The Entertainer and represent a significant expansion of its business.