Cath Kidston to extend brand into new categories
Cath Kidston is to expand internationally into new categories in home, fashion and gifting.
The lifestyle clothing and homewares brand has appointed licensing agency Beanstalk to extend its footprint into new areas with a focus on key geographic markets that will be developed through Beanstalk’s partnership network.
Melinda Paraie, chief executive of Cath Kidston, said: “The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”
Louise French, senior vice president, business development and operations at Beanstalk, added: “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces. The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers.”
