Hobbycraft introduces second exclusive Joules range
Hobbycraft has launched a second exclusive fabric collection with premium lifestyle brand Joules and A2V.
The new range includes Christmas fabric designs and festive panels, as well as new sewing accessories in some of Joules‘ most recognisable heritage patterns.
The fabric designs are available in a variety of formats, including fat quarters and cotton fabric rolls, while selected patterns are also available by the metre in-store.
Hobbycraft has also used one of Joules’ ‘Cambridge Floral’ pattern across a complementary range of sewing kits, accessories and essentials. These include a Mini Sewing Travel Case, Make-Do and Mend Sewing Essentials Tin, Premium Scissor Set and Sewing Box.
Heather Robbins, trading director at Hobbycraft, said: “We have seen a resurgence in the popularity of crafting, in particular sewing projects, and we are very excited to continue in our exclusive partnership with Joules and A2V to offer their iconic designs to our customers in the lead up to Christmas. The lifestyle and heritage of the brand is perfect for our passionate crafters, and we look forward to seeing their personalised creations.”
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