Gymshark Regent Street opens its doors on 1st October
Sportswear retailer Gymshark today revealed the opening date of its first physical flagship store.
The online brand is to open up shop at 165 Regent St on Saturday 1 October, after huge success over the last few years.
In a statement, the business said, “despite many forecasting the death of the high street and bricks & mortar in retail, we don’t buy into that.”
“We’re bullish on its future and we are determined to prove it. So, in December 2021, we announced that we would be taking over 18,000 square feet at 165 Regent Street.
“Since then, we’ve been working tirelessly to create a store that will live long in the memory for all those that come to visit. The store was also designed and built with sustainability at its heart, in line with our commitment to the communities we operate in.”
At the 18,000 sq ft store, shoppers will be able to enjoy a studio called the Sweat Room, for exercise classes and larger events, alongside being able to buy clothes.
The studio will offer 30 classes per week and open at 7am daily.
There will be a bar known as The Pro Bench for fitness advice appointments with experts offering 25 minute sessions offering help on personal training.
It will also feature The Hub, including space for podcasts, workshops and screenings, to aid the community.
Cafe brand Joe and The Juice is also opening a venue at the store, for pre and post workout food and drinks.
The prospect of a flagship store on “one of the most prestigious streets in the world” was “all getting very real,” founder and CEO Francis said.
“The team have done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable,” he added.
“But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”
