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Decathlon names new chief executive

Sporting goods retailer Decathlon has appointed Barbara Martin Coppola as its new chief executive Due to take up her role in mid-March, she will succeed Michel… View Article

SPORTS & LEISURE

Decathlon names new chief executive

Sporting goods retailer Decathlon has appointed Barbara Martin Coppola as its new chief executive

Due to take up her role in mid-March, she will succeed Michel Aballea who has been in post since 2015.

Fabien Derville, chairman of Decathlon, said: “The current good health of Decathlon and our strong ambitions encourage us to accelerate the transformation of our business model to better assert our position as a world leader in sport. We are convinced that Barbara will be able to lead this transformation while respecting our values.”

A French and Spanish binational, Martin Coppola has a track record in transforming and growing companies after 20 years working and living in nine countries worldwide. Her most recent role was chief digital officer at IKEA, and she has also worked with GrubHub as chief marketing officer and Google as head of growth for Google Express.

Martin Coppola said: “I look forward to accelerating Decathlon’s global impact making sport accessible to millions of people. Decathlon’ products and services improve health and wellbeing for many and it will be an honour to contribute to this beautiful mission.”

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