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Decathlon reports online revenue surge despite retail sales dip in 2020

Sports retail giant Decathlon has filed its UK accounts for 2020, revealing the impact of the COVID-19 pandemic on the business. Revenue in the UK during… View Article

SPORTS AND LEISURE NEWS

Decathlon reports online revenue surge despite retail sales dip in 2020

Sports retail giant Decathlon has filed its UK accounts for 2020, revealing the impact of the COVID-19 pandemic on the business.

Revenue in the UK during the year dropped 4.5% to £225.7 million, with the business reaching €11.4 billion globally. Online revenue however rose 122.4% in the UK compared to 2019, showcasing the dramatic switch in consumer behaviour during the height of the COVID-19 pandemic.

Turnover growth overall decreased to -4.5% (compared to +10.3% in 2019) as stores were forced to close during Government mandated lockdowns. Despite opening a new store, the business reduced its staff count by 77 employees and closed two locations.

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