ASICS opens new EMEA headquarters aimed at promoting wellbeing
Sportswear brand ASICS has opened a new EMEA headquarters in Amsterdam that aims to promote employees’ physical and mental wellbeing.
ASICS said the new office has been designed to encourage movement and to reduce stress through the use of space, light and natural materials. It also features a range of fitness and well-being facilities that reflect the company’s philosophy of ‘Sound Mind in a Sound Body’.
Alistair Cameron, executive officer of ASICS Corporation and EMEA chief executive, said: “Our incredible new home in EMEA is a true reflection of who we are and what we stand for. At ASICS, we know the power of movement to improve both physical and mental well-being and that’s why it’s at the core of everything we do. This inspiring new space is a testament to how much we care about the well-being of everyone who works with us and I’m sure it will bring prosperity and harmony for many years to come.”
Designed in partnership with CBRE, RED Company and Power House Company, the sustainable 11,600 square metre building has achieved a LEED/WELL Gold Building Standard Certification. Features include striking internal staircases to encourage physical movement, state-of-the-art gym facilities and “focus” work spaces to aid concentration.
In addition, the building’s ceentral atrium houses a state-of-the digital showrooms to showcase ASICS’ innovation and craftsmanship.
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