The Collect pop-up space launches on London’s Oxford Street
A new pop up space has launched on London’s Oxford Street to showcase eight independent brands.
The Collect is the result of a partnership between Westminster City Council, New West End Company and James Andrew International, which uses vacant retail space to give small scale businesses, homegrown start-ups and emerging creative talent the opportunity to showcase their products in central London.
With the space spanning 5,000 square feet on the first floor of 500 Oxford Street, the entrance to the store features an immersive art installation by artist Carson Parkin-Fairley where visitors are encouraged to take pictures of themselves and their buys.
Following an open call earlier this year, the brands have been selected by a panel of experts from New West End Company, Westminster City Council and Appear Here.
The brands include Archive Six, Bleaq, Moonlight Motel, Löfte, Lone Design Club, Loop Generation, Never Fade Factory and Rebel Blends.
