Superdry to open new store on London’s Oxford Street
Superdry is to open a 32,210 square foot store on London’s Oxford Street this month.
With space across two floors and a lower ground floor showroom, the store will showcase the brand’s Original & Vintage, Superdry Studios, Superdry CODE, Superdry X and Performance Sport ranges. It will also act as a hub for both press and influencer activity, as well as catering for the brand’s wholesale customer base.
The store is situated at 360 Oxford Street, close to Selfridges and adjacent to the new Bond Street Crossrail station, which is due to open in early 2022.
The lower ground floor will feature a showroom space as well a ‘Gin & Juice’ bar, which is a business co-owned by Dunkerton. The space will be used to host press and influencer gatherings and be the London base for the brand’s ambassador programme.
The shop replaces Superdry’s Regent Street flagship which closed in June.
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