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Sweaty Betty chooses Victoria Square for first Northern Ireland store

Sweaty Betty is to open its first store in Northern Ireland at Belfast’s Victoria Square. The activewear and lifestyle brand has signed for a 2,056 square… View Article

SHOPPING CENTRES, HIGH STREETS & RETAIL PARKS

Sweaty Betty chooses Victoria Square for first Northern Ireland store

Sweaty Betty is to open its first store in Northern Ireland at Belfast’s Victoria Square.

The activewear and lifestyle brand has signed for a 2,056 square foot unit on the lower ground level of the shopping destination.

Due to open in late October, the shop will stock Sweaty Betty’s range of leggings, outerwear, underwear and accessories.

Caroline Scott, Sweaty Betty’s SVP of global retail at Sweaty Betty, said: “As we continue to grow on an international level, it’s exciting to open our debut store within Northern Ireland, a key location for the business.

“Belfast provides us with a brand-new audience to encourage and empower women through fitness and beyond, and we are looking forward to working with the team at Victoria Square on making this location a real success story for Belfast and the Northern Ireland community.”

The signing follows another standalone debut with Gilly Hicks set to join Victoria Square this month.

Russell Banham, UK head at Commerz Real, added: “Internationally renowned, Sweaty Betty provides another fantastic activewear and lifestyle option for women within Victoria Square as we look to expand this area of our retail mix.

“We continue to be the destination of choice when it comes to delivering brand debuts in Northern Ireland. It highlights the vast opportunity within the city of Belfast as well as our ability to attract global names within retail.”

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