Sweaty Betty to make UK job cuts
Wolverine Worldwide is set to “streamline operations” at Sweaty Betty including consolidating London office space and proposing a UK workforce reduction.
The owner of Sweaty Betty has shared plans to improve operating performance, fuel global growth and enable future investments into the sportswear company.
Wolverine Worldwide, who acquired the retailer in August 2021, said the move will “more closely align Sweaty Betty with Wolverine’s global centres of excellence”.
It said as part of this transition, areas have been identified to better align Sweaty Betty’s cost structure to Wolverine’s other brands, which include Hush Puppies and Harley-Davidson Footwear, and enable future investments.
Commenting on the decisions for the business, Julia Straus, CEO of Sweaty Betty said: “These decisions were not taken lightly but are necessary in order to position Sweaty Betty for long-term success.”
Sweaty Betty will now also report into Wolverine’s London-based International Group, which is responsible for the company’s operations outside the US.
Isabel Soriano, president of Wolverine Worldwide’s International Group, added: “I am excited about the future opportunities for Sweaty Betty, leveraging the full resources and expertise of our global team to support and enable the brand’s mission to empower women around the world through fitness and beyond. I look forward to partnering with Julia as we work through this transition over the coming months.”
