Sweaty Betty chooses Liverpool ONE for biggest store in north of England
Activewear brand Sweaty Betty is to join the line-up at the Liverpool ONE shopping destination.
Situated near to other premium lifestyle brands on Peter’s Lane, the new 2,600 square foot shop will be Sweaty Betty’s biggest retail store in the north of England.
Sweaty Betty currently has stores in seven countries worldwide. It has a total of 63 stores in the UK, with 22 of these located in London. The new Liverpool ONE location will be a welcome addition to the brand’s 11 other stores in the region.
Mark Smith, chief operating officer at Sweaty Betty, said: “As we continue to grow Sweaty Betty’s presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool ONE location, for what will become our largest store in the north of England. We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”
Due to open in June, the store will offer Sweaty Betty’s range of women’s accessories and clothing, including leggings, outerwear and underwear.
Rob Deacon, senior asset manager at Grosvenor, added: “We’re constantly looking to enhance our offering at Liverpool ONE, anticipating and fulfilling the evolving requirements of our visitors, with best-in-class brands such as Sweaty Betty doing just that. We’re delighted to welcome the internationally renowned brand to our retail mix, and more specifically to Peter’s Lane, which has long been established as the region’s leading destination for premium lifestyle brands.”
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