On launches first pop-up outside of London at Liverpool ONE
Swiss sportswear brand On has launched its first-ever pop-up outside of London at the Liverpool ONE shopping destination.
Remaining open until 4 June, the 4,000 square foot ‘The Monster Den’ will showcase the latest On gear while offering an extensive programme of events.
The space has been created for the community to come together to discover, shop and engage with the brand. In collaborations with local running clubs and groups such as 2-Step Collective, Dockside Runners and Laces Out Studio, On will run a series of events in the space, including group runs, yoga, movement classes, coffee clubs, and live DJ performances featuring talent from local music station, Svara Radio.
‘The Monster Den’ takes its name from On’s Cloudmonster shoe.
Lauren Wilks, marketing lead for On UK & Ireland, said: “It is so exciting for The Monster Den to have launched at Liverpool ONE this weekend, and we can’t wait to connect with the Liverpool community, where we have such an enthusiastic fanbase. Imagined as a concept store meets community hub, ‘The Monster Den’ is designed to be a unique, playful space, and together with Liverpool ONE, we’re delighted to have been able to bring this to life.”
Rob Deacon, senior asset manager at Grosvenor, added: “We are so proud to have welcomed On for its first-ever pop-up outside of London. As a brand, On aligns with, and speaks to, Liverpool ONE and our visitors perfectly, sporting not only a reputation for innovation, but a keen dedication to engage with the community.”
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