New West End Company chief executive heads down under to run first Australian BID
New West End Company chief executive Jace Tyrrell is to step down after six years in the role to return to his native Australia and head up the country’s first Business Improvement District.
At The New Sydney Waterfront Company, Tyrrell will be looking to replicate his successes in London’s famous shopping and commercial hub in a pilot scheme at Sydney’s Western Harbour Precinct. Spanning seven kilometres, the area is aiming to become a world-leading waterfront destination.
Ahead of the Queen’s speech next month, Tyrrell is calling on the UK Government to make legislative changes that will benefit West End customers and businesses as the post-pandemic recovery gets underway. These include overhauling the business rates system, simplifying the Electronic Visa Waiver Scheme for visitors from the Gulf States, re-examining the decision to abolish tax free shopping in the UK, and extending Sunday trading hours in London’s two international centres.
Tyrrell will continue to campaign on these priorities with chairman Sir Peter Rogers and chief operating officer Dee Corsi, who will succeed him as chief executive from October this year.
Rogers said: “For the last six years Jace has been unwavering in his commitment to the West End, standing up not only for the needs of our district, but also the wider British retail and leisure sectors. He has led the West End to new heights, spearheading major transformational schemes, and welcoming new brands and experiences to the area. He leaves in October and he will leave a great team to carry on what he has started.”
