New West End Company appoints director of communications and campaigns

New West End Company, the business partnership representing 600 retailers, restaurateurs, hoteliers, galleries, and property owners across London’s Bond Street, Mayfair, Oxford Street and Regent Street, has appointed Nathan Parsad-Wyatt to the newly created role of director of communications and campaigns.

Reporting to New West End Company chief executive Dee Corsi, he will focus on strategic communications while leading public affairs and consumer marketing initiatives throughout the district.

Parsad-Wyatt previously worked with  property communications agency Concilio where he led property communications, stakeholder engagement, and community consultation for high-profile redevelopment projects in the West End.

Corsi said: “I am delighted to welcome Nathan to our leadership team. His dynamic approach and extensive knowledge of the West End, gained through years of collaboration with our stakeholders, make him an invaluable asset. Nathan’s expertise will be instrumental in advancing our priorities and enhancing our communication strategies at this exciting time.”

Parsad-Wyatt will officially join New West End Company on 15 July.

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