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F5 Global heads to London

Conscious athleisure brand F5 Global has chosen London’s Oxford Street for the launch of its first-ever international pop-up store later this month. The space will offer… View Article

FASHION

F5 Global heads to London

Conscious athleisure brand F5 Global has chosen London’s Oxford Street for the launch of its first-ever international pop-up store later this month.

The space will offer the the Dubai based company’s signature sustainable athleisure collection for adults and kids.

Launched in 2021 by 16-year-old Sarisha Ved (pictured), the brand has donated 100% of its profits from every t-shirt sold from the ‘Tees for Fees’ collection as it looks to help children from underprivileged communities and provide them with better access to quality education.

Ved said: “The brand stands for a purpose, and we strongly believe that the people of London are waiting to embrace sustainable fashion and its purpose. We couldn’t think of a better city than London to have our first ever international pop-up. I can’t wait to connect with the customers here.”

F5 offers a range of unisex athleisure clothing, mobile phone cases, reusable face masks, wallets and bags. All F5 products are made from organic or recycled material, incorporating zero waste principles. Its collections are manufactured at factories undergoing the Sedex Members Ethical Trade Audit, which assesses a site based on its organisation’s labour standards, health and safety, environment and business ethics.

Ved added: “I am immensely proud that we are unlocking international opportunities for the brand. We are eager to continue supporting such transformative programs in our journey of building a purpose-led business.”

The pop-up will be openĀ  from 22 to 28 August.

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