Liverpool ONE to host Eurovision pop-up store
The Liverpool ONE shopping and leisure destination is to become the official Eurovision Song Contest pop-up store when Liverpool hosts the international competition on behalf of last year’s winner, Ukraine.
Opening from 1 to 14 May, the 1,400 square foot space on Manesty’s Lane will stock the full range of Eurovision merchandise, including mugs, caps, hoodies, t-shirts and limited edition replicas of the Eurovision Song Contest trophy. Fans will be able to purchase a number of novelty items.
With the Eurovision final taking place at the M&S Bank Arena Liverpool on 13 May and the semi-finals on 9 and 11 May, Liverpool City Region Combined Authority is anticipating an immediate £25 million boost to the local economy. It also expects a subsequent 5% increase in tourism revenue annually.
Liverpool ONE is forecasting a 25% increase in footfall during Eurovision and has launched a comprehensive programme of music, art and community-led events to help visitors to the city immerse themselves in the contest. These include the installation of ‘Instagrammable’ floral displays inspired by the colours of the Ukrainian flag, the return of Liverpool ONE’s Tickle the Ivories pianos, and the relaunch of Liverpool ONE’s tourist information centre as the central hub for all things Eurovision.
In addition, a full week of free music, theatre and dance performances will take over Chavasse Park, which sits at the heart of Liverpool ONE, during the week of Eurovision.
Donna Howitt, place strategy director at Liverpool ONE, said: “We strive to place community and culture at the heart of everything we do, so it was vital that our Eurovision schedule had these things in abundance. We are also working on the legacy post-Eurovision and how such a major event can influence the transformation of spaces and wellbeing opportunities across Liverpool ONE.”
