Merry Hill signs host of brands and unveils Primark expansion
The Merry Hill shopping centre has signed up a host of new brands as further details of a major five-year transformation plan for the centre are revealed.
Deals have been exchanged with Starbucks drive-thru, German Donner Kebab and Bon Pan, and Smyths Toys is to open a new 25,835 square foot store at the centre.
In addition, Primark has expanded its existing shop by taking 10,000 square feet of extra space for its Primark Home offering.
Paul Baldwin, trading director at Primark, said: “We opened Primark at Merry Hill in 2007 and we are very proud to see our store expanding, offering the latest interior design trends at affordable prices.
“There has been exceptional growth within our home and lifestyle department over the past 18 months as people have spent more time in their home. We are continuously looking for new ways to innovate and look forward to seeing our ambitious plans come to life at our Merry Hill store.”
Further details of the major investment programme for Merry Hill and the nearby Waterfront leisure destination have also been revealed. The plans will include some of the current retail offering being converted into new leisure uses, including a number of new ‘districts’ dedicated to entertainment, fashion, health and wellbeing and more.
Mark Robinson, co-founder of Ellandi, said: “We are very proud of Merry Hill, particularly in terms of how the centre has performed both during and after numerous pandemic-induced lockdowns. The pandemic has given the retail sector pause for thought to bounce back better, while the re-opening of non-essential retail has proved there is still a significant appetite for bricks and mortar retail destinations.
“Merry Hill is already one of the leading shopping destinations in the UK, but by 2025 it will be home to even more flagship concept stores, as well as a revitalised leisure offer. We will tap into emerging consumer trends to future-proof the centre for years to come.”
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