Westfield London and Stratford City to host live TikTok shopping event
Westfield UK is to host a live shopping event on its newly launched UK TikTok account for retailers from its Westfield London and Stratford City shopping destinations.
Due to take place on 29 April, the shopping centre operator said the event will aim to offer both retailers and customers a new, innovative shopping experience.
Called ‘Summer Styled’, the event will last for two hours and will be filmed live from a Westfield London studio between 4pm and 6pm. It will be part of Westfield’s spring/summer fashion campaign for shoppers who are looking to refresh their wardrobes for the new season.
Summer Styled will be hosted by reality star and content creator Amber Gill (pictured) alongside TikTok Shop presenter Saskia Marriott.
TikTok Shop is a fully integrated commerce experience and Westfield’s retailers will be selling directly on TikTok during the event where participating retailers will include Charlotte Tilbury and JD Sports.
Shoppers will also be able to take advantage of discounts and opportunities to win multiple £100 Westfield gift cards, which can then be spent at Westfield London and Stratford City.
Caroline Puechoultres, chief customer officer at Unibail-Rodamco-Westfield, said: “We recognise the importance of creating online opportunities to complement the physical retail experience to engage new audiences. Leveraging TikTok’s Live Shopping experience enables us to help drive sales for our retailers to new and existing customers, creating a truly omnichannel experience.”