Bullring & Grand Central celebrates 115,000 square feet of new openings ahead of Christmas
Birmingham’s Bullring & Grand Central has been celebrating a flurry of new openings ahead of Christmas.
Nike has launched its ‘Nike Rise’ concept store at the gateway to Bullring, just metres from the iconic steel ‘Bull’. Spanning 13,000 square feet, the shop offers the brand’s range of sportswear for men and women, as well as innovative digital experiences and services such as Nike by You where visitors can customise new Nike products.
In addition, Inditex’s Bershka and Pull & Bear have made their regional debuts at Bullring following in the footsteps of sister brand Zara. Spread over 36,000 square feet, the two stores bring together Bershka’s three main lines of Bershka, BSK, and Man with Pull & Bear’s menswear and womenswear collections.
Meanwhile, M&S has opened a new 65,000 square foot Bullring store.
Toby Tait, director of asset management at Hammerson, said: “We always knew that 2023 was going to be a transformational year for Bullring & Grand Central. In the last three months alone, we’ve had 12 major brands open their doors, as we enliven the destination by introducing new entertainment and leisure concepts, high-profile brands and market firsts.
“The strength of the new openings this year including Nike, M&S, Bershka and Pull & Bear reinforces the ‘flight to quality’ we have witnessed across our portfolio, and the confidence occupiers have in the in-store experience, particularly in the right city centre location. We are well positioned going into 2024 and will build on this strong momentum.”