Zara to upsize at Birmingham’s Bullring & Grand Central
Zara is to undertake a significant upsize at Birmingham’s Bullring & Grand Central by repurposing part of the scheme’s former Debenhams store.
The Inditex-owned fashion brand is taking the top floor above M&S and an adjacent two-storey unit on Bullring’s upper level to create over 51,000 square feet of retail space.
The two new stores will showcase the brand’s full range of womenswear, menswear and childrenswear. They will also feature an ‘Automated Collection Point’, self-service and dedicated refund tills to offer customers a seamless shopping experience.
Completing the repurposing of the former Debenhams store, Zara’s renewed commitment follows the opening of sister Inditex brands Bershka and Pull & Bear at Bullring last year.
Hammerson has also announced that Swatch will be launching its debut standalone store on Bullring’s Link Street and that footwear brand Clarks will be relocating within Bullring to introduce its ‘modern workshop’ concept.
Meanwhile, independent retail brand Pop Street will be opening a 3,900 square foot unit on Bullring’s lower level.
Toby Tait, director of asset management at Hammerson, said: “The strategic repositioning of Bullring & Grand Central has seen us introduce key brands, new concepts and events to the destination.
“As a result, we have driven footfall and sales for our occupiers year-on-year and continue to attract best-in-class brands partners” Zara’s reinvestment alongside exciting new concept stores from Swatch and Clarks demonstrates the appeal of Bullring and endorses the success of our strategic focus.”
