THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Superdry appoints Hotel Chocolat CMO as non-executive director

Superdry has appointed marketing specialist Lysa Hardy as a non-executive director. Due to take up her position from 1 May, Hardy has gained extensive marketing experience… View Article

FASHION

Superdry appoints Hotel Chocolat CMO as non-executive director

Superdry has appointed marketing specialist Lysa Hardy as a non-executive director.

Due to take up her position from 1 May, Hardy has gained extensive marketing experience from roles in the technology and retail sectors. She has also held private equity and international roles, and is a specialist in multichannel, consumer brands and CRM/loyalty.

Hardy is currently chief marketing officer and an executive director at Hotel Chocolat where she has served since 2018. During this time, Hotel Chocolat has seen revenue increase by 95% from £116.3 million in 2018 to £222.6 million in 2022.

Profits, however, have not been so favourable. As well as Covid taking its toll on the industry, Hotel Chocolat’s 2022 reported profit after tax came out at a loss of -£3.7 million. However, much of this was due to one-off costs and adjustments following the closure of US stores and restructuring of a joint venture in Japan.

Bar chart showing Hotel Chocolat's revenue per year from 2018 - 2022
Line Graph of Hotel Chocolat's pre-tax profit vs post-tax profit for 2018-2022

In addition to being CMO for Hotel Chocolat, Hardy is also a non-executive director of a skincare start-up. Her career has also included working in senior roles at T-Mobile, Holland & Barrett and Joules.

Peter Sjölander, chair of the board of Superdry, said: “On behalf of the board, I am delighted to welcome Lysa as our new non-executive director. Her depth of experience in digital marketing and global business transformation will enhance the board’s skillset as we continue to deliver on our strategic objectives.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News