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Icon Outlet to welcome Superdry

Superdry is to join the line-up at Icon Outlet at The O2 this August. Situated on the premium outlet centre’s lower level, the brand’s 3,541 square… View Article

FASHION

Icon Outlet to welcome Superdry

Superdry is to join the line-up at Icon Outlet at The O2 this August.

Situated on the premium outlet centre’s lower level, the brand’s 3,541 square foot space will stock a range of T-shirts, tops, hoodies, sweatshirts, knitwear, jeans, loungewear and accessories. Other lifestyle clothing brands with a presence at Icon Outlet include the likes of Hackett, Gant and Tommy Hilfiger.

Superdry currently has over 740 stores in 61 countries.

Icon Outlet has revealed that June included its biggest week for sales in 2022 with like-for-likes up 5% on 2019 and 67% on 2021.

Louisa Dalgleish, leasing director at Icon Outlet at The O2, said: “We are extremely pleased to be welcoming Superdry to Icon Outlet, a brand that really understands the value of outlet stores and their important place within the customer and product journey.

“Complementing our other premium stores, Superdry’s upcoming opening will further cement Icon Outlet’s position as London’s leading outlet shopping destination. We are confident that Superdry’s ability to constantly evolve and deliver style, will be met with huge popularity amongst our guests who seek affordable, high-quality products.”

This news follows The O2’s celebration of its 15th birthday last month.

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