THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Tokenisation: A secure and seamless payment experience

Guest post: Frederic Frizzarin, Ingenico. Increasingly, as the consumer experience moves online, convenience is becoming the number one priority. Not only can consumers shop from the… View Article

RETAIL SOLUTIONS

Tokenisation: A secure and seamless payment experience

Guest post: Frederic Frizzarin, Ingenico. Increasingly, as the consumer experience moves online, convenience is becoming the number one priority. Not only can consumers shop from the comfort of their homes, but they can have products delivered within days, and sometimes even on the same day.

Due to this, when consumers purchase in-store, they do not then want to be faced with the frustration of queueing, or a payment process that goes on far longer than is deemed necessary. Customers can be put off completing a transaction simply by having to fish out a card to type a series of numbers (pin code) into a payment terminal. The introduction of innovations such as Apple Pay and Samsung Pay have made this even more so, with customers’ devices memorising payment details for them, and acting as a contactless card.

As a result, in order to remain competitive and ensure conversions in this fast-paced modern world, retailers are tasked with providing a frictionless experience. But that’s not all. As digital payments systems have developed, so too have data regulations, adding another consideration to merchants’ plates – providing a seamless system without sacrificing security.

Read the full article here.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News