Closing the AI discovery gap: how retailers can become the answer

Ask ChatGPT, Gemini or any AI tool for a product recommendation, and it surfaces just one or two options.

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Join Richard Lim, CEO of Retail Economics, live to learn how discovery is shifting, and what you can do to become the brand AI names.

When: September 22, 12:00 PM – 12:45 PM BST

A quarter of shoppers already search this way, rising to 41% among under-35s.

Shoppers used to choose from a list. Now AI makes the shortlist. Instead of a page of blue links, AI gives the shopper an answer, and surfacing in that answer is beyond the retailer’s direct control.

Often, AI doesn’t cite the retailer. It leans on review sites holding richer, more contextual content than the product page. In other words, AI is becoming the intermediary between you and your customer.

Put your questions to Richard, and leave knowing how to check whether AI recommends you or your competitor.

What you’ll leave with:

1. A clear breakdown of how shoppers move from first query to final decision
2. How to see if AI names your brand, and whether it cites your site or a third party standing in for you
3. Practical moves early-adopting retailers are using to secure visibility

Register here.

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