Research Infographic: State of UK Marketing Budgets 2020
RedEye spoke to 200 marketers in a range of B2C businesses both big and small about their budgeting processes, how they are managing budgets during Covid-19, and the effects that the pandemic will have on the marketing purse strings in future.
This four part infographic series visually tells the story facing UK marketers during 2020 and into 2021, and each infographic is loaded with valuable key findings and insights. Highlights include:
- 74% of organisations experienced budget cuts as a result of COVID- 19
- 29% of those who set their budget annually feel that this is too long
- Marketing Technology (15%) will overtake Events as the second most spent-on budget allocation for 2021
In Part one ‘Covid-19 and the effect on Marketing Budgets’ explore how marketeers are setting budgets, how they allocated marketing spend pre and post Covid-19 and what spend will look like in 2021.
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