Publitas and Yocuda partner to drive in-store customer identification and to power post-purchase omnichannel engagement for retailers
Publitas, the leading platform for digital-first catalogue experiences, is proud to announce a strategic partnership with Yocuda, the market leader in dynamic digital receipts and post-purchase customer engagement.
Together, Publitas and Yocuda will help retailers connect the dots between physical and digital shopping experiences, offering a seamless way to identify in-store customers, personalise follow-up communication, and drive repeat visits across channels.
Yocuda’s solution helps retailers identify 50–80% of in-store customers via digital receipts, turning the point of sale into a powerful engagement opportunity with 75% open rates. Now, with this partnership, retailers using Publitas can enrich the digital journey even further by reaching shoppers post-purchase with inspiring content, offers, and personalised product discovery powered by digital catalogues.
“This collaboration is about unlocking the full value of in-store transactions,” said Guillermo Sanchez, Publitas CEO. “By combining Yocuda’s ability to identify in-store customers with Publitas’ engaging digital experiences, we enable retailers to stay connected with their shoppers, long after they’ve left the store.”
As part of Global Blue, Yocuda has issued over 2 billion receipts and helped identify 230+ million customers for brands such as M&S, Decathlon, Sephora, Longchamp, Argos, Sainsbury’s and the PUIG Group. With shared values of sustainability, personalisation, and digital innovation, this partnership is set to elevate how retailers build customer relationships at every stage of the journey.
“Sharing a digital catalogue via a digital receipt is a powerful way to turn every in-store purchase into a new digital touchpoint. It’s the ideal moment to inspire shoppers post-purchase – when they’re most engaged and open to discovering more,” says Edward Drax, MD, Yocuda.
