Q&A: Rebecca Smith, Senior Marketing Manager, Yocuda Digital Receipts
Rebecca, Senior Marketing Manager at Yocuda (Your Customer Data), is enabling retailers to increase post-purchase customer engagement through dynamic digital receipts.
With a passion for enhancing retail customer experiences, she and the Yocuda team are turning the traditional end-of-journey proof of purchase into a dynamic digital interaction that opens endless engagement opportunities for retailers.
Can you tell us a bit about your background?
Sure! I’ve spent the past 13 years working across all sorts of retail tech – everything from eCommerce agencies and email platforms to digital size-and-fit solutions and customer feedback tools. I’m passionate about consumer insights, new ways in which technology can enhance the customer experience and how it helps retailers achieve their goals.
What does your company do? / What is your USP?
As a marketer myself, I love being able to say that our digital receipt solution is actively helping marketers to achieve their goals and more. From driving loyalty sign-ups, driving sales, enriching CRM data, promoting omnichannel customer behaviour, and ultimately boosting post-purchase engagement.
By replacing traditional paper receipts with our dynamic digital versions, retailers can open up a new marketing channel. Offering personalised communication that engages customers at the right time, which is reflected in the 75% average open rates and 15% click-through rates we see, totally eclipsing the average open rates of standard marketing emails.
Another key USP are our customer journeys. Data capture in-store can typically be tricky, spelling out email addresses can be long and could potentially hold up checkout queues. Activating digital receipts via a quick QR code scan has now changed all this. One of the things we’re really proud of is how we’ve improved the in-store and checkout experience this way, and for many of our clients, it’s massively reduced in-store checkout times.
What’s special about the platform and your approach?
Our ‘special sauce’ is the years and years of experience that’s hard-wired into the product that’s been tried, tested and evolved with the dozens of retailers we work with across every retail vertical. With over 14 years of know-how, Yocuda entered the market before anyone was talking seriously about digital receipts. Today, the product has evolved alongside the industry, and we can offer the most secure and compliant digital receipt solution, securely managing large amounts of transaction data for enterprise businesses.
We’ve just celebrated launching in over 50 countries, so we can easily adapt to different retail environments and support every country’s unique fiscal requirements, systems and consumer habits. In my opinion, there’s nothing more special than the peace of mind and feeling confident that a solution will work securely.
What advantage does it add?
CRM and marketing teams gain richer data, benefit from a new high-performing marketing channel with strong open and click rates, all while increasing marketing and loyalty opt-ins.
But it’s not just marketers who stand to benefit. Yocuda offers distinctive advantages for shoppers and teams across all areas of a retail business.
For shoppers, it saves time at checkout, facilitates a frictionless returns experience, creates a convenient and easily accessible repository for previous transactions and delights through interesting and insightful content within the receipt.
For digital and omnichannel teams, it boosts website traffic and drives online sales by seamlessly connecting in-store and post-purchase journeys.
On the shop floor, store associates benefit from faster, more efficient checkouts, especially during busy periods. The result is a smoother experience for both staff and shoppers, often reflected in improved NPS.
At the leadership level, the solution’s value is clear: better customer identification, enhanced customer insight that enables a single customer view, a measurable impact on sales and an opportunity to demonstrate to customers a brand’s commitment to more sustainable retail practices.
How does a product/service implementation look like and how do you measure success?
Retailers are often surprised by how quickly we can get things up and running. A full rollout across a global network of stores usually takes just a couple of months ,and it’s only a couple of weeks to set up a proof of concept.
What success looks like really depends on the retailer, so our customisable reporting portal gives a detailed view across countries, regions and even individual stores. It enables brands to see how their adoption and engagement rates are performing so they can track progress and keep optimising as they go.
From a marketing point of view, it’s rewarding to see our clients’ teams really benefit from digital receipts, whether that’s identifying in-store customers who would’ve otherwise gone unnoticed or driving more post-purchase engagement. Those are the results I get genuinely excited about.
How are retailers using your systems to gain a competitive advantage, and what does best practice look like? Can you share a case study with us?
We’re fortunate to work with some of the world’s biggest brands across all retail sectors. From grocery and cosmetics to fashion and luxury, we partner with the likes of M&S, Decathlon, Sephora, Halfords, and Longchamp.
The content of our digital receipts is just as dynamic and varied as the sectors we work in. Depending on a brand’s objectives, receipts can feature personalised product recommendations, branded editorial content, loyalty status, customer service info, links to localised collections, and more — all tailored to each country or even each store.
Take Longchamp, for example. They implemented our solution to modernise store operations, add a new layer of personalisation, and create a seamless journey between in-store and online. They also wanted to strengthen post-purchase engagement and reduce paper receipts as part of their sustainability goals.
In 2024 alone, Longchamp sent over half a million digital receipts to customers, achieving exceptionally high engagement – an average open rate of 73%, reaching up to 88% in some regions, and click-through rates averaging over 5%. These numbers completely eclipse standard marketing email metrics.
With results like these, digital receipts have become a key part of Longchamp’s CRM strategy, helping them gain a competitive advantage, reinforce customer connections and elevate the overall brand experience.
Are there other companies you partner with?
We really value our partnership programme and ecosystem of fantastic partners – including POS providers, payment service providers, ratings and review platforms, marketing companies, Data and CRM systems, clienteling solutions and more.
The pre-built integrations we have with our partners mean we can deliver seamless and efficient implementation for retailers. You can learn more about our partners on our partner page.
What challenges and opportunities do you see in UK retail for 2025 / What challenges are retailers facing in 2025?
I often think the opportunities within brick-and-mortar retail don’t get enough attention. Sure, the high street faces challenges, but the potential is huge. We’re seeing a major shift in digital transformation, with physical stores being equipped with technologies that enhance, rather than replace, the in-store experience.
The consumer shift from cash to contactless continues to open up a world of digital payment and loyalty innovations, and we are seeing the same global consumer shift to digital with receipts.
France has already led the way with anti-waste legislation, Italy is following, and it’s likely only a matter of time before the UK implements something similar. This shows that digital receipts aren’t just a trend — they’re the future of responsible retail, and I believe it won’t be long before the UK implements similar legislation.
Another hot topic is digital product passports, which have the potential to completely change the way consumers think about the products they buy. The challenge for retailers will be to stay ahead of this shift and by having the right conversations now, they’ll be prepared for the future.
What is on the horizon for you as a company?
We’ve got some really exciting things happening with new client launches – which I wish I could share more about! Alongside that, we’re continuing to work closely with both new and existing partners to evolve our product. For example, we see digital product passports becoming a key feature within the digital receipt experience.
On top of that, we’ll be on a bit of a global tour over the next few months, attending events in Madrid, London, Paris, Milan, and New York – all before the end of January 2026! I’m especially looking forward to The Retail Conference in November; it’s always a great opportunity to connect, share ideas, and see the latest trends shaping retail.
Any final thoughts?
Email marketing has typically been the highest-performing communication channel for marketers… until now. The evolution of the digital receipt has opened a gateway for unrivalled customer engagement, one that surpasses the previous highest marketing performance rates. For retail marketers, this is an opportunity you don’t want to miss. If you haven’t explored it yet, now’s the time to partner with the right provider to make it happen.
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To find out how Yocuda can help with your retail operation, you can Get in contact with Yocuda here or Connect with Rebecca here
