![[ CASE STUDY ] Longchamp elevates in-store experience with Yocuda’s Digital Receipts](https://www.theretailbulletin.com/wp-content/uploads/2025/06/longchamp-image-1-scaled.webp)
[ CASE STUDY ] Longchamp elevates in-store experience with Yocuda’s Digital Receipts
Longchamp delivered 590,000 digital receipts in 2024, resulting in a 73% open rate and saving the equivalent of 1.4 tonnes of carbon emissions.
Affordable-luxury brand Longchamp first partnered with Yocuda in 2021 to transform its in-store customer experience and reduce its environmental impact through digital receipts.
Yocuda’s digital receipts were rolled out across 135 Longchamp stores in 23 countries worldwide, replacing the traditional PDF receipts with dynamic, highly personalised emailed receipts.
Increasing post-purchase engagement:
In 2024 alone, Longchamp sent 590,000 digital receipts, achieving an industry-leading 73% email open rate and a 5.5% click-through rate. The personalised receipts, powered by Yocuda, go beyond a proof of purchase, offering tailored recommendations, brand content, customer language preference and a seamless omnichannel experience, strengthening customer relationships post-purchase.
Growing Sustainability:
This initiative also reinforces Longchamp’s commitment to sustainability, significantly reducing paper waste and saving 1.4 tonnes of carbon emissions in just one year. By eliminating some of their printed receipts, Longchamp is making strides in responsible retailing while delivering a frictionless, digital-first customer journey.
The digital receipts were integrated into Longchamp’s existing Cegid Y2 Point of Sale system, and the entire integration, from initial access to deployment, was completed within a couple of weeks. To date, the solution has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally.
Benoit Schmid, IT Retail Manager from Longchamp states:
Longchamp is always seeking to improve the customer experience. To achieve that goal, we decided to completely redesign our store concept, and we needed to reflect that change in the digital aspect of the customer checkout as well.
Thanks to Yocuda, our digital receipts now perfectly reflect the atmosphere and elegance of our stores. The customer journey no longer ends when they leave – instead, we can continue to engage with them by sharing our latest products, collections, and brand stories directly in their inbox.
Edward Drax, MD of Yocuda, states,
“By reinventing the traditional receipt, Longchamp has not only delivered an enhanced experience for shoppers, but they are also driving meaningful post-purchase customer engagement while contributing towards a more sustainable future in retail. We are very proud of the partnership between Yocuda and Longcham, and we are excited to enhance the digital receipt features even further in the future”
By leveraging digital receipts, Longchamp is setting a new standard for affordable-luxury retail, combining innovation, sustainability, and enhanced customer engagement.
