Is it time to embrace the power of local?
Having kept us fed and safe so brilliantly during the pandemic, our supermarkets and their teams are again battling a fresh wave of challenges from the current supply chain and cost of living crises. So how can the Power of Local help?
Critizr has created a publication containing practical insights from retail experts on why local is the future of grocery. The articles will help you understand and unpack the power of local. Defining what ‘local’ is, why it’s so important, and how even the most prominent national and global grocery brands use it to serve their customers and communities.
In this edition we hear from:
- Peter Cross (Consumer Expert & Former CX Director of John Lewis/Waitrose) on why local context and finding relevance within a community has never been so important
- John Ryan (European Editor of VMSD) on what he believes are the best convenience formats serving the global communities.
- And Harj Dhasee (from Morrisons Daily) on how his business plans hinge on understanding his local customers and his determination to serve up just what they need.
Download the publication here.
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