[ WEBINAR] From goods provider to trusted friend: decoding emotional loyalty at the upcoming webinar
Join Comarch on September 26, 2023, at 9:00 am CEST, as they explore the profound realm of customer loyalty beyond mere discounts.
Discover the ultimate guide to crafting loyalty magic with insights from their esteemed panel of experts: Gunther Everaert, CEO and Founder of Motisha; Adam Posner, CEO and Founder of The Point of Loyalty; Deepak Pradhan, Head of Loyalty Program at ADNOC Distribution; and Marlena Półrola, Business Solutions Consultant at Comarch.
Research reveals that up to 90% of customers have negative sentiments to loyalty schemes, often disengaging over time. This emphasizes that initiating a loyalty program is just the beginning: brands must master the art of sustaining customer engagement in the long term.
The webinar promises a deep dive into:
- The essence and triggers of emotional loyalty.
- Navigating the emotional versus discount loyalty conundrum.
- The investment worthiness of emotional loyalty.
Stay at the forefront of evolving loyalty trends and distinguish fleeting fads from enduring values. They will unveil the hidden facets of emotional loyalty, shedding light on the subtle factors that transform casual customers into fervent brand advocates.
Learn more about our esteemed panelists:
Gunther Everaert, CEO and Founder of Motisha, the award-winning platform empowering companies to create enterprise engagement campaigns, trusted by Fortune 500 clients.
Adam Posner, CEO and Founder of The Point of Loyalty, a 25-year veteran in data-driven direct marketing, dedicated to crafting profitable and meaningful loyalty programs.
Deepak Pradhan, Head of Loyalty Program at ADNOC Distribution, recognized in the “30 under 40 list of Loyalty Royalty” at the International Loyalty Awards. Deepak’s extensive expertise spans diverse industries, from oil & gas to fashion retail, banking, and insurance.
Marlena Półrola, Business Solutions Consultant at Comarch, a data-driven loyalty expert focused on the transformative power of AI in marketing.
Don’t miss this opportunity to supercharge your loyalty strategy.
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