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Case study: Tottenham Hotspur personalizes the fan experience

Tottenham Hotspur witnessed a lower add-to-basket rate among significant mobile user segments. To remedy this behavior, they needed a solution that would enable them to surgically… View Article

RETAIL SOLUTIONS

Case study: Tottenham Hotspur personalizes the fan experience

Tottenham Hotspur witnessed a lower add-to-basket rate among significant mobile user segments. To remedy this behavior, they needed a solution that would enable them to surgically target these site visitors with bullet-proof personalization strategies.

With Dynamic Yield, the Spurs reimagined the mobile website, optimized the conversion funnel, and crafted unique experiences around major events, such as match results and kit launch. Personalization paid off, increasing delivering positive ROI in just one month thanks to notable increases in conversion rates and revenue per session.

In this case study, you’ll learn how the Spurs:

  • Personalized the layout of its mobile website based
  • Served contextually aware recommendations
  • Split tested the mobile product page
  • Highlighted benefits of buying directly from Tottenham
  • Leveraged out-of-the-box personalization templates
  • Merged its data with their media and news site

Find out how you too can personalize experiences at every stage of the conversion funnel.

READ THE CASE STUDY

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The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement