[ CASE STUDY ] GAIL’s Bakery uses 5G connectivity to elevate the customer experience and streamline operations

With Cradlepoint’s NetCloud Service and purpose-built 5G routers, GAIL’s Bakery can provide reliable, high-speed connectivity to its growing number of bakeries across the UK. 

Challenge

GAIL’s Bakery is a renowned neighbourhood bakery based in the UK, known for its commitment to crafting baked goods for its customers with quality, community, and sustainability in mind. With over 120 locations, including five in the North West/Manchester region, GAIL’s continues to expand its presence and bring artisanal baking to neighbourhoods throughout the UK.

To support this growth and ensure bakeries run as efficiently as possible, GAIL’s sought a high-performance router that would provide flexible primary and secondary connectivity to its bakeries. GAIL’s aimed to find a solution that would improve the customer experience and support the connectivity needs of each store, streamlining productivity and further elevating its craft baking offerings.

“It’s not often that you find a cost-effective solution that is quick-to deploy and once installed, immediately impacts a business for the better.”
Alistair Cossins, Group Head of IT at GAIL’s Bakery and The Bread Factory

Solution

GAIL’s, in collaboration with IT solution provider KFP,  successfully deployed Cradlepoint’s E3000-5GB routers in 40 sites and plans to install them at all new bakeries moving forward and all current locations by the end of 2024 for high-speed 5G connectivity that enables them to serve customers more efficiently. The routers will be used to power the variety of connected devices that drive business — all of which can be managed through a single pane of glass using Cradlepoint NetCloud Service for Enterprise Branch.

Benefits

Through its partnership with KFP and Cradlepoint, GAIL’s can ensure seamless connectivity in its bakeries. Cradlepoint’s 5G routers provide the always-on connectivity needed to support the business during operating hours without interruption.

Using NetCloud’s real-time data monitoring, GAIL’s has clear visibility into its network from anywhere, allowing them to monitor data usage and quickly address issues remotely, eliminating the need for on-site troubleshooting and minimizing downtime – something that is especially useful in more remote locations in the North West.

A deployment process that could have been drawn out is now quick and hassle-free using wireless 5G routers that are built to scale. GAIL’s can roll out services and create a secure, robust wired and 5G network from day one without solely relying on wired services from local providers. The reliability and performance of Cradlepoint’s solutions have positioned GAIL’s for continued growth and success as they deliver baked goods to communities throughout the UK.

Learn more at cradlepoint.com

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