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Enhancing retail management with Payrow’s FinTech solutions: A Case Study from the beauty sector

Aleksei Glukhov, founder and product owner of the FinTech company Payrow British retail and e-commerce are undergoing significant transformations driven by advancements in financial technology (FinTech)…. View Article


Enhancing retail management with Payrow’s FinTech solutions: A Case Study from the beauty sector

Aleksei Glukhov, founder and product owner of the FinTech company Payrow

British retail and e-commerce are undergoing significant transformations driven by advancements in financial technology (FinTech). In today’s digital world, financial platforms have become crucial for improving customer experiences and making business operations more efficient. At Payrow, we focus on empowering small and medium-sized enterprises within these sectors. In the following article, I will explain how these technologies fundamentally help the way sales are conducted and how they can benefit your business.

How FinTech Streamlines Financial Processes and Reduces Retail Operating Costs

In the UK, technology adoption surpasses that of other European nations. For example, about 90% of small and medium-sized enterprises (SMEs) utilise contactless payments — a rate higher than in Switzerland, Italy, France, and Germany, according to

FinTech platforms offer a wide range of services beyond transaction facilitation; they automate routine tasks, enhance accounting systems, and provide comprehensive payment and invoicing solutions. This process reduces human error and frees up time, allowing businesses to concentrate on their core activities.

Efficient cash flow management through FinTech tools ensures businesses maintain sufficient liquidity to cover short-term obligations, including billing, receivables collection, and payments. By automating repetitive tasks, these technologies also significantly cut labour costs and often offer more favourable rates than traditional banking institutions, particularly in payment processing and foreign exchange.

FinTech enhances customer experiences by offering quicker payment methods and faster transaction processing, essential for boosting sales, fostering loyalty, and retaining customers. With access to real-time data and analytics, businesses gain valuable insights into customer behaviour, sales patterns, and financial health, facilitating informed strategic decisions that drive growth and success. Additionally, these solutions are designed to comply with current regulations, helping to mitigate the risks associated with penalties and legal complications.

Payrow’s Impact on Efficiency and Compliance in UK Retail

Payrow supports retail businesses by offering automated solutions tailored to their operational needs. Small business owners, who often manage finances without a CFO and rely on instinct, find such systems particularly beneficial. Payrow helps them handle financial operations more effectively, from managing payroll to supplier payments without a dedicated accounting team. The platform’s scheduled payments feature supports effective management of outgoings in today’s globalised market with frequent cross-border transactions.

Payrow caters to businesses with suppliers in the European Union by facilitating seamless SEPA payments in euros, simplifying international transactions. The platform allows for managing multiple accounts within a single organisation, enabling roles like CEOs and financial directors to manage expenditures independently.

Additionally, Payrow enhances retail trading through online platforms by allowing connection with services such as Amazon, Shopify, Etsy, eBay, and Stripe. This integration improves the management of sales and transactions, ensuring streamlined and efficient payment processes. It simplifies the handling of multiple accounts, providing clearer insights and quicker transactions. Payrow’s direct payment system ensures fast and secure processing, boosting cash flows and promoting business growth.

Use Case Description: How Payrow Enhances Operations in the Beauty Industry

The beauty and personal care (BPC) industry’s market revenue reached £6.3 billion in 2023, according to data from Notably, the top four companies generated 32% of the market revenue in the United Kingdom in 2023. The level of competition is low overall but is highest among smaller industry players. Such an environment is ripe for small businesses, offering them ample opportunities to innovate and capture niche segments. The unique structure of the beauty and personal care industry, coupled with its consistent growth, underscores its importance as a sector in which small enterprises can thrive, making it a prime example for analysis and consideration.

This discussion centres on a professional beauty supply store, showcasing how Payrow’s financial tools can enhance business operations. We’ll explore Payrow’s features, analyse the associated costs, and identify the benefits these features offer to retailers in the beauty industry.

Client Profile:

Business Type: Beauty supply store for professionals.

Products Offered: Specialises in various beauty products like hair colour, styling tools, and other professional-grade cosmetics.

Target Audience: Beauty professionals and salons requiring high-quality, professional supplies.

Payrow Features Utilised:

  • Working with Stripe accounts: Payrow allows seamless money transfers from Stripe to Payrow accounts, enabling beauty supply stores to manage their sales revenue efficiently.
  • Amazon Account Connection: Beauty supply stores can link their Payrow and Amazon seller accounts. This enables them to manage sales and finances comprehensively, benefiting from Amazon’s vast marketplace while keeping financial oversight centralised in Payrow.
  • Comprehensive Account Statements: Users can download detailed statements from their Payrow accounts, which can be sent to accountants or used for financial planning. This feature supports beauty supply businesses in maintaining clear records of purchases and sales.
  • Manage Scheduled Payments: Payrow enables beauty supply stores to schedule payments for contractors and suppliers. This ensures timely payments and helps maintain good relationships with suppliers, which is crucial for businesses that rely on timely stock replenishment.
  • Bulk Payment Service: Payrow’s bulk payment system simplifies handling large volumes of payments efficiently and enables quick and accurate transactions with suppliers. It is ideal for businesses that need to make repeated payments to the same counterparties, where only the amount and purpose might vary. This feature is particularly user-friendly for users accustomed to managing payments through Excel, allowing for easy adaptation of accounting documents with minimal changes. Businesses can compile and execute all their payments on a chosen “payment day,” streamlining financial operations and saving time by avoiding daily payment dispersals.

Pricing Plans:

All the aforementioned tools can be accessed through budget-friendly pricing plans without any transaction limits or restrictions:

  • Micro Business: Priced at £19/month, suitable for smaller or startup beauty supply stores.
  • Small Business: Priced at £29/month, ideal for more established businesses requiring additional features.

Key Advantage:

Payrow does not impose transaction limits, a significant benefit for beauty supply stores. These businesses often make large purchases from suppliers to maintain an ample stock, particularly during peak buying times. With Payrow, they can make substantial amounts of transactions without worrying about exceeding transaction limits, ensuring business operations are never disrupted.


Payrow serves as an invaluable tool for stores across various industries, offering a range of features that simplify financial management and enhance operational efficiency. We often collaborate with smaller, dynamic businesses that quickly develop and deploy customer-centric solutions. It’s vital for us to be agile and responsive to the market’s rapidly evolving demands. This adaptability translates into enhanced user experiences and heightened customer satisfaction, which are pivotal in the competitive retail arena.

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